UrbanScreen is a creative collective based in Bremen, Germany that specializes in projections on building façades – but what makes them so awesome is that they design their artwork for the specific building onto which it will be projected – so they really take the architecture of the building into account, and playfully customize the projections according to the building’s layout, resulting in an extremely cool augmented reality. Their latest feat is a projection on the Hamburg Kunsthalle:
The conception of this project consistently derives from its underlying architecture – the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers “Galerie der Gegenwart”. Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves – describing the constitution and spacious perception of this location by means of the building itself.
Via we find wildness